What Does The Future Of Social Media Look Like?
All around the world, social media has quickly become a large part of our everyday lives. It’s used to locate information, seek entertainment, connect with friends and family, and promote businesses. Social media has changed rapidly over the years, but what does the future hold? Here’s what entrepreneur Jason Hope thinks will happen.
Stronger Focus on Entertainment
The average social media user spends about 2 hours and 45 minutes scrolling through social media sites each day. Hope believes that people now use these sites for entertainment purposes, rather than just as a means to gather information. Because of this, Jason Hope assures, they’ve grown stronger and will likely only continue to do so.
Important Part of Business Growth
According to Jason Hope, social media’s role in business growth is more important than it has ever been. Research indicates that users trust social media sales and are willing to make purchases through sites like Instagram and Facebook. Because of this, many businesses now rely on social media rather than their website to create business leads.
Mobile Devices and Social Media Access
Most people access social media accounts with their mobile devices, allowing them to easily get information no matter where they are at. As a result, he believes that businesses should focus on targeted ads and a strong social media presence in order to see growth in sales. For Jason Hope, it has well worked this way.
Is Facebook Here To Stay?
It’s no secret that Facebook has been the most popular social media outlet in the past; however, people are now spending more of their time on other social media sites, like Instagram and Tik Tok. Hope thinks that, while Facaebook isn’t really “dying,” it is loosing some of its charm. He correlates this to the fact that Gen Z doesn’t utilize this platform very much and its data leak scandal has created some trust issues among users. Jason Hope speculates that if the platform can built back trust and add in some new entertainment features, it can gain back some popularity.