S10 Entertainment’s New Partnership with Avex: A Cross-Continental Music Powerhouse Emerges
In a significant move that could reshape the global music industry, Brandon Silverstein’s S10 Entertainment has announced a groundbreaking partnership with Avex USA, the American division of Japan’s leading entertainment conglomerate, Avex Group. This collaboration was revealed at an investor conference in Tokyo, marking a milestone in bridging the musical talent and markets of North America and Japan.
Brandon Silverstein, the innovative mind behind S10 Entertainment, has been a formidable force in the music management industry since 2017. Under his leadership, S10 has developed an impressive roster of artists, including the likes of Myke Towers, who recently achieved a #1 debut on Spotify’s Global Chart with his single “Adivino” featuring Bad Bunny. Silverstein’s influence extends further with S10 Publishing, managing a remarkable catalog that houses tracks from global megastars such as Justin Bieber, Rihanna, and Doja Cat, resulting in over 40 billion streams in recent years.
The strategic involvement of Avex USA, led by CEO Naoki Osada, represents a significant commitment to expanding its reach and influence within the North American market. Osada emphasized the importance of this partnership, explaining that the shared values and mutual trust between the companies were instrumental in coming together. “We’ve achieved a tremendous amount with Brandon in recent years, and extending this partnership feels natural,” Osada shared.
This alliance is expected to provide significant opportunities for artists on both sides of the Pacific. For S10 Entertainment, the collaboration with Avex opens doors to the burgeoning Japanese market, offering new avenues for their artists to gain international exposure. Similarly, Avex’s Japanese talents will benefit from seasoned management expertise and increased visibility in the competitive U.S. scene.
Jay Brown, Roc Nation Co-Founder, also expressed enthusiasm about this partnership, noting the immense possibilities it presents. The collaboration not only enhances the S10 and Roc Nation family but also aligns with Avex’s global aspirations.
As the global entertainment landscape evolves, this partnership between S10 Entertainment and Avex may serve as a template for future cross-border partnerships, fostering a more interconnected music industry. With talent and resources spanning two continents, Brandon Silverstein is poised to further cement his status as a pivotal figure in the global music scene, driving innovation and success for all involved.