• October 22, 2025

Addressing Slacktivism: Ella Robertson’s Call to Action at One Young World

In an age dominated by digital interactions, Ella Robertson, Managing Director of One Young World, raises a clarion call to combat the rising trend of
slacktivism. Defined as superficial online gestures of support without concrete
action, slacktivism is a growing concern, particularly among the youth engaged with social causes. 

Ella Robertson emphasizes that while social media provides a powerful platform for advocacy,
it often leads to mere token gestures. “The challenge,” she explains, “is transforming digital awareness into tangible impact.” Her
observations are not just informed by her role at One Young World but also by widespread activism trends. 

One Young World, a global forum for young leaders, aims to foster real-world change by encouraging
participants to engage beyond the screen. Under Robertson’s guidance, the
organization is committed to bridging the gap between online support and
real-world action. She argues that meaningful change requires moving beyond the
echo chambers of like-minded individuals and engaging with divers perspectives. 

Ella Robertson articulates the necessity of reaching out to those with differing views.
This approach, she believes, is crucial for effective dialogue and
collaboration. At One Young World, fostering inclusivity and diversity is
paramount, as varied viewpoints enrich discussions and lead to more comprehensive solutions. 

Robertson also critiques the disruption tactics used by some activist groups, urging for a
more strategic approach. She suggests that while these actions might garner
attention, they may not effectively convert skeptics or the undecided. Instead,
she advocates for what she terms “proactivism”—a focus on practical
initiatives that can produce lasting change. 

Through her work at One Young World, Ella Robertson continues to inspire young leaders to transcend
the limitations of slacktivism, urging them to engage in actions that have
lasting impact beyond the digital realm. Read this article for more information.  

Learn more about Ella Robertson on https://www.amazon.co.uk/Ella-Robertson/e/B07ST265WY/ref=dp_byline_cont_pop_book_2