Lori Senecal is a woman who has had a significant impact on the world of advertising. Known on Ad Week as one of the America’s leading Ad Woman, Lori Senecal has taken the advertising world by storm through the beautiful ad campaigns and ability to run an entire company on a global level without breaking into a sweat. Her ruling over the world of advertising comes from the position of power that she is in – being the CEO of Crispin Porter + Bogusky or CP+B as it is colloquially referred to in the world of advertising.
Lori grew up in Canada, where she spent the major part of her childhood and teenage years. While growing up, Lori was put in a rather competitive environment, where she always had to prove herself amongst her peers. Even though she had to go through a lot, and be the best that she could be, it eventually paid off, when she entered the highly competitive and creative world of advertising.
She has never let the fact of her being a woman stand in her way of being successful, but also still stands for the empowerment of women all over the world. She has headed numerous events that fight for the rights of women and has also conducted various seminars which encourage women to showcase their entrepreneurial spirit and go on and achieve their dreams.
At Crispin Porter + Bogusky, Lori works as the Global CEO, which according to PR Newswire means she is entrusted with overseeing the operations of the numerous offices in not just one country, but in every country that CP+B has set their roots into. She is tasked with handling all the global affairs of the company and makes sure that every single office of Crispin Porter + Bogusky is functioning properly and at its maximum potential. Under her leadership, Crispin Porter + Bogusky has put out some of the best ads in the world of advertising, and have received numerous awards for their efforts in the field.
Through her career, Lori has authored numerous publications which pertain to the world of marketing and advertising. One of the articles that have received a lot of widespread accreditation is ‘Clueless or Subtly Strategic? What Brands Can Learn from Wayward Celebrities’. The article was an interesting take on the strategies that marketers can use to sell their products by adopting all the publicity methods that celebrities have utilized in the past to make themselves known.
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