The Traffic Group is one of the largest sports marketing conglomerate in Brazil. The company has been referred to as one of the most successful sports marketing firms in the country, and the company keeps on experiencing growth. The founder of the company is Jose Hawilla, who stated that the Traffic Group was created so that more people will develop interests in attending any sports event. Jose Hawilla stated that the Traffic Group is a dream-come-true, and through the years of operating, many sports events have been marketed by the firm, ending up successfully. Jose Hawilla has been involved in a lot of gaming events since the company was established in 1980. He keeps an optimistic view of the growth of his company, believing that they would be more investors to fund the Traffic Group. Jose Hawilla is proud to say that the Traffic Group is being recognized overseas as one of the official partners of the program. They would normally tie in some products and services when they are out to show the people what the company is all about. Jose Hawilla also believes that more patrons would watch a sporting event, more dollars will be generated. For more details visit Crunchbase.
The techniques and methods being applied by Jose Hawilla are effective, as he has been experiencing growth in his own company after he decided to implement some rules and regulations. During the FIFA World Cup in 2014 and the Rio de Janeiro Summer Olympic Games in 2016, the Traffic Group made significant participation in marketing the games to everyone. Jose Hawilla has coordinated with some of the Brazilian government departments, and altogether, they managed to beam up a signal up above the atmosphere that would provide better viewing experience to the audience. Since their partnerships with several foreign networks, the Traffic Group has revealed that it has already generated billions of dollars. Jose Hawilla is delighted with the results of his hard work. Jose Hawilla currently lives in the city of Sao Paolo, and from his home, he supervises what happens within several arena around the country and sees what promotion can be provided.
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