Category Archives: Fashion

Fabletics: The Best Athleisure Brand

With consumer trust in traditional marketing at an all-time low, smart companies are coming up with creative new marketing strategies. The latest involves using customer reviews to the company’s best advantage. Recent studies prove that customers are more apt to trust reviews from other customers; some studies even suggest that consumer reviews play an even […]

Kate Hudson’s Fabletics Making Trouble for Amazon

When you think of Amazon in the fashion e-commerce market, it is clear to see why they have not had to be worried about any of the competition for the last few years. The biggest reason is they have been raking in an incredible 20 percent of the sales for many years, leaving thousands of […]

Is Fabletics The New Amazon?

Amazon is big, and no one can deny it. But Fabletics by Kate Hudson is creating ripples in the e-commerce market. It is a $250 million business in just three years! This is due to the unique strategy behind this business promoting workout attire.   Fabletics is being promoted as a high-value brand. Earlier it […]